The important thing about measuring the effectiveness of promotions and marketing campaigns is selecting the right key metrics. There are several businesses that are focused on collecting as many stats and numbers as possible. On the other hand, some businesses are...
A number of sellers erroneously think that the lower the prices, the greater the sales. However, when you keep your price too low, you are subconsciously telling the consumer that you are selling a low-quality product or service. So, rather than increase your sales,...
As an e-commerce retailer, the large majority of your marketing efforts and time are focused on bringing in new customers to grow your business. However, during an economic downturn, the likelihood of getting new customers decreases, which means you need to focus on...
When a customer lands on an e-commerce retail store, they are often looking for a typical product. Some people might want a product from a certain brand while others may be looking for specific features. Whatever the criteria are, customers need to search for them,...
Online forums are not as they used to be, but they are still very much in use by those who wish to have meaningful discussions about certain themes and topics. Though once they were the only places on the internet where users could directly interact with each other,...
Producing a landing page that is competitive and facilitates conversions is not a straightforward job. There are numerous factors to consider based on customer needs and psychology. When it comes to landing pages, there is no one-size-fits-all approach. Every landing...
When it comes to marketing one’s business, there are quite a few options available, but not all marketing tools can provide you with the results you need. For instance, those retailers who use email campaigns know all too well that it doesn’t really matter how well...
There has been a lot of talk about Industry 4.0 and its revolutionary impact on the manufacturing world. Sophisticated e-commerce software development helped manufacturers reduce their costs, improve operational visibility, cut down...
The COVID-19 pandemic resulted in an almost overnight closure of retail stores and the opening of a remote-working model for most businesses. Ecommerce retailers are now facing more pressure than ever as they see unprecedented demand in online orders. In addition,...
Do you know that images that are not optimized can slow down a website? If your website does not load properly in less than 3 seconds, 50% of your website visitors will leave. Hence, it is vital for every e-commerce store to make sure its images are properly optimized...
The Americans with Disabilities Act was signed into law on July 26, 1990, to increase access and provide equal opportunities for people with disabilities. For retailers, this law extended not just to brick-and-mortar stores but also to digital properties, including...
Magento 2 is one of the most popular e-commerce software, and about 250,000 merchants worldwide use this technology. If you have a Magento store, it is crucial that you pay attention to the security, updates, and maintenance of your website so that it...
The boom in e-commerce, particularly after the emergence of the novel coronavirus, has impacted the alcohol industry in a major way. The e-commerce sales of alcohol in April 2020 went up by six times, if you compare it to 2019 sales, reported Nielson data, and...
E-commerce has seen an unprecedented rise in sales in the past decade and is predicted to have continual growth as more and more businesses shift their operations online. However, the increase in e-commerce platforms has also positively correlated with the rise in...
Consumers these days are not satisfied with the run-of-the-mill options an e-commerce business can provide for them. Instead, they prefer products that allow them to showcase their personality. Many e-commerce stores are now mimicking the brick & mortar store...
Despite Magneto being a favorite and powerful ecommerce platform, over time, it too can fall short of expectations. As is the case with other website platforms, Magneto websites are also susceptible to issues and bugs over time. Keeping that in mind, here are some of...
Magento is one of the most popular ecommerce platforms on the market. It currently has two versions in the market but customers may be confused why there are two editions for each version. Turns out, there is only one. Magento Community Edition was renamed Magento...
When you run an online marketplace, you act as the connection between the buyer and the seller. Effectively, you offer them a platform to sell their products – a platform that you can monetize. There are several ways you can charge for the services that you provide...
Black Friday/Cyber Monday (BFCM), and the rest of the holiday shopping season is in the rearview mirror. Black Friday was up 22% year-over-year. Cyber Monday was up 15%. Bots were buying up all the Playstations. It’s 2021 and shoppers are still returning holiday...
Online shopping has become all the rage since the past few years. With credit cards becoming easier and online marketplaces popping up, online shopping today is more convenient, provides a greater variety and has more credibility and customer service than...
As smooth as online shopping can be, there are, of course, those who have bad experiences. As with any other type of shopping, online shopping may come with challenges like defective products, unsatisfied customers, and unreasonable and demanding shoppers. To deal...
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